Blog
Articles and news
Learnings, teachings and thinkings.
That’s me in the spotlight
ProCopywriters, the Alliance of Commercial Writers, has put me in the spotlight today with an interview on the ProCopywriters website.
Creating content? It's not all about you.
Wait! Is your content a bit ‘me, me, me’? Don’t fall into the trap of telling your customers all about your business before you’ve even found out why they’re there.
P-p-pick up a pen! Writing by hand could help you to learn
How often do you write by hand? Recent research shows that it’s still worth putting pen to paper if you want to learn more quickly.
Welcome to the new website
It’s been about a decade since I last updated my website, so this is a long time coming. But it’s here now. Welcome! Have a look around.
Writing for the web, revisited
Ten years ago, I wrote a blog post called “Writing for the web”. I'd love some comments about what you think has changed in the last decade.
What journalists want
Want to get into the papers? You’re going to need more than a press release. But if you’re savvy, you can give journalists exactly what they want.
Recording a video story
Thinking of filming a client case study or story on your phone? Here are some of the media techniques that the people I work with have found useful.
Telling stories
“Facts tell, but stories sell”. Find out why regularly publishing and sharing stories about your work is your shortcut to customer engagement.
Jobs I love: proof reading
I thought it might be interesting to explain how I proof read. If you're considering using a proof reader and aren't sure what you'd get for your money, read on.
Empathy as a career strength
I already knew that I tend to empathise with people, but when I took the Clifton StrengthsFinder test, I realised empathy can be a career strength, too.
How I learned to write
My first writing job was pretty terrible, but looking back . . . it taught me everything I needed to know about writing for a living.