Blog

Articles and news

Learnings, teachings and thinkings.

Emma Wright Emma Wright

Work news

I know. This blog has been quiet for a few… [checks watch]… years. What happened? Nothing much. Turns out that, sometimes, you've just got to admit things aren't working out.

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Emma Wright Emma Wright

That’s me in the spotlight

ProCopywriters, the Alliance of Commercial Writers, has put me in the spotlight today with an interview on the ProCopywriters website.

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Emma Wright Emma Wright

Creating content? It's not all about you.

Wait! Is your content a bit ‘me, me, me’? Don’t fall into the trap of telling your customers all about your business before you’ve even found out why they’re there.

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Emma Wright Emma Wright

Welcome to the new website

It’s been about a decade since I last updated my website, so this is a long time coming. But it’s here now. Welcome! Have a look around.

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Emma Wright Emma Wright

Writing for the web, revisited

Ten years ago, I wrote a blog post called “Writing for the web”. I'd love some comments about what you think has changed in the last decade.

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Emma Wright Emma Wright

What journalists want

Want to get into the papers? You’re going to need more than a press release. But if you’re savvy, you can give journalists exactly what they want.

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Emma Wright Emma Wright

Recording a video story

Thinking of filming a client case study or story on your phone? Here are some of the media techniques that the people I work with have found useful.

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Emma Wright Emma Wright

Telling stories

“Facts tell, but stories sell”. Find out why regularly publishing and sharing stories about your work is your shortcut to customer engagement.

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Emma Wright Emma Wright

Jobs I love: proof reading

I thought it might be interesting to explain how I proof read. If you're considering using a proof reader and aren't sure what you'd get for your money, read on.

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Emma Wright Emma Wright

Empathy as a career strength

I already knew that I tend to empathise with people, but when I took the Clifton StrengthsFinder test, I realised empathy can be a career strength, too.

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Emma Wright Emma Wright

How I learned to write

My first writing job was pretty terrible, but looking back . . . it taught me everything I needed to know about writing for a living.

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